Bobbie is an American infant formula company based in San Francisco, California. It was founded by Laura Modi and Sarah Hardy. Bobbie was founded in 2018 by Laura Modi, an Irish-American who was working as an executive at Airbnb.[2] The idea behind the company came from her difficulty finding suitable baby formula to feed her first infant.[3] Sarah Hardy, a co-worker from Airbnb, also helped establish Bobbie in 2019.[4][5] Bobbie's infant formula was made with organic ingredients and did not use corn syrup, palm oil, or soy.[6] Modi named the company Bobbie after her infant daughter's pronunciation of the word "bottle."[4