In 1984 husband and wife Julian and Rhona Blades opened the doors of their first womenswear store in Jesmond, a leafy suburb of Newcastle upon Tyne. They had one aim; to bring a new, intelligent offering of womenswear to the North East of England. The store became an instant success and it wasn’t long before the word spread, with demand necessitating the launch of Jules B for men in the neighbouring premises. www.julesb.co.uk Since 2008 Jules B has been a multi-channel ‘Bricks and Clicks’ operation, and now has four boutique stores across the North of England, as well as a successful online store that sells to locations all over the world. With a head office in the heart of Newcastle Upon Tyne, Jules B remains committed to providing only the best fashion to the North of England and beyond. The launch of the Jules B app came in 2016 for a quicker browsing experience and allows us to run app specific promotions and push notifications. Jules B Online Launch Jules B Awards Awards In 1984 husband and wife Julian and Rhona Blades opened the doors of their first womenswear store in Jesmond, a leafy suburb of Newcastle upon Tyne. They had one aim; to bring a new, intelligent offering of womenswear to the North East of England. The store became an instant success and it wasn’t long before the word spread, with demand necessitating the launch of Jules B for men in the neighbouring premises. Our Jules B stores have been dressing the stylish men and women of the North of England for over 30 years.